Internet surfing has become much more than a casual diversion. Career-technical students in all fields are expected to be familiar with the Internet, its search capabilities, and content. However, as they spend more and more time on-line, they will be subject to more and more of the traps that are set for the unwary. This wonderful resource can be used both to inoculate adolescent users against the viruses that the internet offers, and to teach those who would use the internet to develop marketing and public relations strategies which are effective and ethical. (sec)